TV Commerecial Director/producer
by Stephen G. Martin
(NYC, NY Usa)
Directed hundreds of TV commercials for many clients (Coca Cola, Sunbeam Bread, Pennzoil, Jiffy Lube, The New Yorker, The Sands Hotel and Casino, Resorts International, Dozens of Broadway Shows). The clients never knew, yet I was constantly the final word on the color of costumes, backgrounds, etc. I never referred to anything by color. I would say "wear the button down shirt or the pleated skirt or the sweater with the v-neck." NEVER EVER did I refer to anything by color. No one ever knew until I retired.
Stephen G. Martin (Member of Directors Guild of Americz for more than thirty years).
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